Cotton

Cotton is the backbone of our textile industry, accounting for 70% of total fibre consumption in the textile sector, and 38% of the country's export, fetching over Rs. 42,000 crores. The demand for cotton in the textile sector is increasing due to its inherent fibre properties.

In recent years, the awareness among the world community about ill effects of toxic chemicals and pesticides used in cultivation and processing on health is increasing due to which the people are looking for organic products of different commodities. The preamble of organic farming has been aimed at conservation and optimised utilisation of all natural resources for a reasonable profitability under the guiding factors of sustainability of the farm.

Sustainable cotton production in a systematic knowledge intensive approach which establishes a diverse and sustainable farming ecosystem with cotton as one of the components. The main aim of Regenerative cotton cultivation is restoration of soil fertility, reduction of production cost, and better price for the certified Regenerative harvest.

Consumers have the choice to demand ethical cotton.

Sustainable fashion holds fashion brands responsible, not just for the materials that go into their product but also for how those materials are produced and sourced. A shift in consumer attitude from picking whatever is on the rack to deliberate purchase based on sustainability can influence the apparel industry positively.