Cotton is the major fibre crop grown worldwide. India leads production of cotton among the different cotton growing countries. The demand for cotton in textile sector is increasing due to its inherent fibre properties.
In recent years, the awareness among the world community about ill effects of toxic chemicals and pesticides used in cultivation and processing on health is increasing due to which the people are looking for organic products of different commodities. Cotton is one of the agricultural crops grown organically and India leads organic cotton cultivation in the world.
At amiha we focusing on sustainable cotton production is a systematic knowledge intensive approach which establishes a diverse and sustainable farming ecosystem with cotton as one of the components. The main aim of Regenerative cotton cultivation is restoration of soil fertility, reduction of production cost, and better price for the certified Regenerative harvest.
Consumers have the choice to demand ethical cotton. Sustainable fashion holds fashion brands responsible, not just for the materials that go into their product but also for how those materials are produced and sourced. A shift in consumer attitude from picking whatever is on the rack to deliberate purchase based on sustainability can influence the apparel industry positively. It can reduce the social and environmental impact of cotton.
We care for sustainability
About 90% of cotton farmers live in low-income countries. Fairtrade practices ensure that they get appropriate rewards for their labor. It also provides a buffer against extreme price fluctuations that may render farmers unable to earn enough to live on.